"Clean Up Your Act" Campaign
For my Message Design II class, I led the Event Planning team to execute four events as part of our Sustainability Campaign. The campaign aimed to increase awareness and promote sustainable practices on the Chapman campus. We established three SMART goals and successfully achieved all of them throughout the campaign. In my role, I served as the primary point of contact, coordinating efforts among cross-functional teams, including Messaging, PR & Outreach, and Research.
School of Communication Experience Day
For my Senior Seminar Capstone project, I led the Event Planning Team for the School of Communication Experience Day. This event, held every semester, aims to attract more students to the School of Communication and highlight its resources. My team was responsible for marketing and executing the event. We successfully developed a theme that resonated with the student body, effectively promoted the event, and achieved a strong turnout, with 123 students participating on the day of the event.
Product Marketing Strategy
In one of my marketing classes, I led a team of four students in developing and strategizing the launch of a new product. We identified the product, created its value proposition, and introduced a unique "spokes-dog" to represent the brand. Our process included conducting a SWOT analysis, competitor analysis, and other strategic evaluations to position our product competitively in the current market.
Technological Solution Strategy
In my Management Information Systems class, I led a team of five in developing a technological solution for a local business in Orange, California. Our team designed a digitized ID scanner for a local bar to reduce line wait times and increase overall revenue. We conducted on-site research during weekdays and weekends, tracking customer line lengths, time spent in the establishment, and typical drink purchases. This data allowed us to project an annual revenue increase of $152,100 for the bar. Notably, similar digitized ID scanners are now commonly used in places like airports, demonstrating that this concept is practical, scalable, and efficient.
Social Marketing Campaign
In my Message Design I class, I collaborated with a team of five to develop a social marketing campaign proposal aimed at reducing high caffeine consumption among students. Through our research, we identified that excessive caffeine intake can lead to various negative effects, such as headaches, digestive issues, anxiety, energy crashes, dehydration, and heart palpitations. Using the 10-Step process for creating a social marketing campaign, we crafted a comprehensive proposal to address this issue effectively.
Opinion Piece: Mortgage Rates and the Real Estate Market
Outside of school, I have a strong interest in the real estate market. Growing up, I was immersed in the industry—my mom worked as a real estate agent, and my dad is in the loan industry. Real estate has always fascinated me, and I enjoy researching market trends and staying updated on industry developments. For this project, I analyzed the history of mortgage rates in the real estate market, examining the pros and cons of high-interest rates and their impact on the market.